However, only problem-oriented daydreams relate to creativity directly the relationship between bizarre daydreams and creativity is entirely dependent on professional identification. Cognitive demanding work reliably elicits both facets of daydreams. Taken together, the studies reported here largely support our theoretical model. In addition, we specify an antecedent condition that produces such daydreams (cognitively demanding work Studies 1 & 2), as well as a boundary condition of the effects of daydreaming on creativity (professional identification Study 2). We develop a theoretical model in which we examine two facets of daydreams based on their content: problem-oriented daydreams and bizarre daydreams. Examining this possibility, we hypothesize that mind wandering involving imaginative thoughts, also known as “daydreams,” has the potential to spur creativity. Given its prevalence, however, mind wandering may carry underappreciated benefits-especially with respect to creativity. Much has been written about the liabilities of mind wandering in the workplace.
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